How Stacie picked an idea from the pile and validated it, all whilst employed.

samueljpart
Feb 21
3 min read

Updated: Feb 28

Client: Stacie Woolsey - Founder of Make Your Own Masters.

💡 From a mountain of ideas to a validated, actionable plan to launch a think tank.

The Challenge

Stacie came to me asking “how can I find the gem in this mountain of ideas?”

Stacie had a wealth of ideas but wasn’t sure which one to pursue or how to turn them into a viable business. She needed clarity, a structured approach to validation and to build confidence, so she could transition from her job into entrepreneurship in a sustainable way.

Our Approach

Stacie agreed to work on a product validation strategy and subsequently a new business strategy and ongoing support. This progression is testament to the value we delivered. Confidence in an idea, the answers to “How” and the support to refine and go again.

🔹 Product Validation Strategy (6 sessions)

We started by listing all her ideas and breaking them down into potential products /services.
Defined who each product was for and how to test demand.
Conducted customer research & conversations to gather real-world feedback.
Identified which ideas fit best with her lifestyle & business goals. The breakthrough moment was a combination of life conversations alongside discussing what each idea would entail. Stacie was clearly more interested in one idea than the others.

🔹 New Business Strategy (4 sessions)

Once we chose a direction, we built a strategic plan to validate the idea with paying customers.
Developed a targeted outreach strategy to connect with potential buyers.
Created a New Business Strategy Doc to track leads and continuously refine based on insights.“Business development” didn’t come easily to Stacie. The structure we provided allowed her to complete small tasks often, balancing things like prospecting alongside more enjoyable work.

🔹 Ongoing Support & Strategy Refinement (ongoing bi weekly)

Set up reporting tools to measure what’s working and where to improve.
Built a framework to help Stacie identify & validate new opportunities in real time.
Developed a transition plan to move from her current job into running her business full-time—sustainably and confidently.

At the time of writing this case study we meet every 2 weeks, to review the data on nurturing her prospects and make small changes to the strategies as we learn about her customers and their needs.

“Sam found my passion in a pile of ideas. He filled me with clarity and confidence through breaking down the mountains I had pictured in my head into small tasks that I could achieve each week. Now I have direction and I tick off tasks that I know are contributing towards my ultimate goal. I’d absolutely recommend working with Sam”

Stacie Woolsey -Founder MYOM

The Results

✅ Stacie now speaks confidently to potential customers and understands how to refine her offer.

✅ She has a structured way to test and validate new clients—reducing guesswork.

✅ Her business strategy is clear, and she has a step-by-step plan to grow and transition into full-time entrepreneurship.

What’s Next?

With a strong foundation and strategic clarity, Stacie is now focused on launching her business with a repeatable process for finding customers and refining her services.